Cross-eyed linking

May 22, 2008

cat

Los Angeles is as ambivalent as a cross-eyed cow crossing the street right now. Hot and Cold, hot and cold, wind and humidity, humidity and wind. Southern California is known for awesome whether, but it’s as unpredictable as the crazy bums in downtown and the crazy filthy-rich stars of Hollywood.

Well, on to linking. What shall we learn and explore today? Crosslinking — You don’t have to link in just one direction.

A great way to drive traffic to your website that I will talk about today is crosslinking. If you’re like me, you’ve gotten out there and shook hands with people and maybe applauded them on their blog efforts. You’ve left comments on other blogs to increase your web presence. If you’re like me, the first thing that comes to mind is to network with like blogs. If you have a dating blog, then you link from and socialize with dating bloggers. If you have a health blog, you socialize virtually with health bloggers. And so on and so forth. But the best kind of linking you can do is to link from sites that are indirectly related – sites with themes that have some connection to your site, but doesn’t mirror your site’s product or content. This is called crosslinking.

Just what exactly is crosslinking? It is linking from and making comments on blogs and sites that are diagonally related. If I’m promoting a blog about a toothpaste, I’d crosslink from a dating site and offer them information on how to get fresh breath on their dates. Maybe I’ll search for sites about diabetes because diabetics are more inclined to have bad breath and might need my toothpaste. If I’m promoting nightlamps I’d want to link from home and garden, home decor or home accessories sites. I might even search for sites that are related to rugs, beddings, or wall decor! The possibilities are infinite.

It’s time to get creative and think of other things that you might think of when you think of your product or service. Get out of your online “shell” and network boldly!


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2 Responses to “Cross-eyed linking”

  1. bobbywashere Says:

    Ha Ha, Really like the image of the cat, not often photos make me laugh out aloud!

  2. abbycopuyoc Says:

    I love that pic, too — makes the post cross-eye catching. Hehe.


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