Keywords — The Key!

September 16, 2008

It’s just about fall in Los Angeles, and yes, we Angelinos go through that schizophrenic time, wearing summer dresses with boots, stashing coats in our cars while we wear flip flops, and carrying foldable umbrellas in our purses just in case. 🙂 To online marketers such as I, seasons are merely dates. The Net is un unstoppable vial of wealth, waiting to be unlocked, just as long as the right resources are tapped.

What I’m gonna type about today, is keywords, the key to unlocking that wealth,  stringing along keywords in the process as I speak, I mean, write. Anybody knows that the key to proper SEO is the proper keywords — even if you never heard of SEO before and think it might be some hidden organization like the MAFIA that so happens that no one decided to tell you about. It is how your buyers find you. It is the first things I learned about when I started swimming in the beautiful waters of web marketing. Optimize for the best keywords, and you’ve pretty much created an umbilical cord from the bank.

Here are some great links that show you the best keywords for your vertical:

Word Tracker

Seobook Keyword Suggestion Tool

Yet, how important are keywords for viral marketing? It is still significant to determine your top keywords for your brand or site, even though your main goal is not to appear in the organic results. In determining your best keywords, you know, who to look for in Web 2.0, and where to look.

For example, if you were searching for blogs to comment on in blogsearch.google.com — you need to know what search terms to use. If you have a financial blog you want to do some blog marketing for, are you gonna use the word “financial”? Are you looking for people who want money advice or give money advice? Then you could probably use “money matters” or simply “money”. Do you have a real estate blog and are offering advice about how to avoid foreclosure? Keywords obviously would be “avoid foreclosure”, or even “losing my home.” Or maybe you are offering a business opportunitiy. Be creative. You could even use the word “broke” to look for people that are in dire need of money and are blogging about it.

You could also use a search term strategy for Q and A sites such as Answerbag and Yahoo Answers. People ask questions in many different ways, so for example, if your site is about events, and you want to invite people to view/post events on your site, don’t limit yourself to “events.” Use phrases such as “what to do”, “where to go”, and add several places after the keyphrases, for some variation. Then you would use “what to do in New Jersey”, or “what to do in Los Angeles”. You could even use the word “bored with nothing to do” to capture bloggers that are looking for new exciting events to explore.

Keywords are the map to your target demographic! Be creative, use several possible ones. Search engines are meant to be used and abused. Be sure to record the search terms you use so that you don’t end up doing the same searches again and again.

Now turn the key and open the door to conversion. 🙂

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Cross-eyed linking

May 22, 2008

cat

Los Angeles is as ambivalent as a cross-eyed cow crossing the street right now. Hot and Cold, hot and cold, wind and humidity, humidity and wind. Southern California is known for awesome whether, but it’s as unpredictable as the crazy bums in downtown and the crazy filthy-rich stars of Hollywood.

Well, on to linking. What shall we learn and explore today? Crosslinking — You don’t have to link in just one direction.

A great way to drive traffic to your website that I will talk about today is crosslinking. If you’re like me, you’ve gotten out there and shook hands with people and maybe applauded them on their blog efforts. You’ve left comments on other blogs to increase your web presence. If you’re like me, the first thing that comes to mind is to network with like blogs. If you have a dating blog, then you link from and socialize with dating bloggers. If you have a health blog, you socialize virtually with health bloggers. And so on and so forth. But the best kind of linking you can do is to link from sites that are indirectly related – sites with themes that have some connection to your site, but doesn’t mirror your site’s product or content. This is called crosslinking.

Just what exactly is crosslinking? It is linking from and making comments on blogs and sites that are diagonally related. If I’m promoting a blog about a toothpaste, I’d crosslink from a dating site and offer them information on how to get fresh breath on their dates. Maybe I’ll search for sites about diabetes because diabetics are more inclined to have bad breath and might need my toothpaste. If I’m promoting nightlamps I’d want to link from home and garden, home decor or home accessories sites. I might even search for sites that are related to rugs, beddings, or wall decor! The possibilities are infinite.

It’s time to get creative and think of other things that you might think of when you think of your product or service. Get out of your online “shell” and network boldly!


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Hello sneezers and infecters. The Viral Trolls post is quite a success – I’ve now got bragging rights to the top one spot for the keywords “Viral Trolls.” Apparently, people throw around the troll word all the time, but have not really talked about it much in a single post. Yay, I got the top one spot. It’s not the most profitable keywords in the world, but it does allow me to brag about it in this itty bitty blog.

What I’ve chosen to write about today is to give some “DoFollow” help to viral blog commentors out there. The “revolution”, or “phenomenon” how over you want to call it has been going on for a year or more. So we can move on to why turning your blog into a “dofollow” is utterly profitable and why you should link from “dofollow” sites – let’s see what Wikipedia says about “nofollow” and what it is exactly:

“nofollow is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring in the first place. The concept for the specification of the attribute value nofollow was designed by Google’s head of webspam team Matt Cutts and Jason Shellen from Blogger.com in 2005.”

“Nofollow” was initiated to fight spam, yet it has affected decent backlinkers and blog commentors as well. Luckily for us we have a choice, as there are more “dofollow” sites emerging, where you can actually be rewarded for your linking efforts.

If you have SEO for FIREFOX you’ll notice that some links are actually highlighted in red — these are “no follow” links — meaning the search engine spiders crawl over them like they don’t exist. Blog comments on “nofollow” blogs usually have a purely viral effect. It could still drive traffic to your site though — in a viral way — somebody clicks on your link and finds your site.

Another way to find out if the link is no follow is to press control + U while you’re at the page in question and search for the words “no follow” on your page’s source page. (does that make sense?) It’s gonna look like a little something like this:

no follow

I actually did some research as to how to make my own blog a “dofollow” blog. I’d love to get a barrage of comments. (Come on, who doesn’t like attention? Even if it is virtual.) It entails getting a plug-in.. I currently cannot use this plugin as of the moment, having a free blog on wordpress.com — but this will be coming soon once I pay for outside hosting — a promise to myself and my readers. Here are some sites that offer wordpress.org hosting. Hosting your blog on another server has a lot of benefits — one among them is being able to join the Do follow revolution. Another is being able to install plug-ins, and some widgets that actually only work on wordpress.org (one of them is Blogrush – the traffic driving widget).

Some hosts:
DreamHost
MediaTemple
Blue Host

For a complete list of hosting services check out wordpress hosting .

Well the obvious question now is, apart from making my blog a do follow blog, how do I find dofollow blogs, forums and etcetera to link from? Where is dofollow web 2.0? A little skittle around the web for dofollow resources actually proved to be very productive. I actually posted a question on digitalpoint forums and asked how to get high PR links without spending a lot? Apparently, I end up answering my own question.

Do follow search engines. Type your keyword and find only dofollow results.

The best one garnering from the feedback of many is Backlinkspot
Some others are
Commenthunt
Ezbusinessneeds

One personal favorite is W3ec . The interface is very revolutionary. (If you check it out you’ll see what I mean.)

Here are some more great links:

21 Dofollow Social Bookmarking Sites
. Bookmark your way to the Pagerank you’ve always dreamed of!
Sites that really do follow. Dofollow directory.
Do follow blog community. Like blogcatalog or technorati, only these is exclusively for bloggers who follow. Did you follow me?
Do Follow Blogs. Another do follow blog directory.
List of forums that allow “do follow” signature links
Sign your way to link juice.

Backlinking has never been so rewarding, and having too many comments never so accepted. If they say you have something to say about everything, maybe you should be saying what you say in do follow blogs.

Hope this helps you. Spread the virus.


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