Keywords — The Key!

September 16, 2008

It’s just about fall in Los Angeles, and yes, we Angelinos go through that schizophrenic time, wearing summer dresses with boots, stashing coats in our cars while we wear flip flops, and carrying foldable umbrellas in our purses just in case. 🙂 To online marketers such as I, seasons are merely dates. The Net is un unstoppable vial of wealth, waiting to be unlocked, just as long as the right resources are tapped.

What I’m gonna type about today, is keywords, the key to unlocking that wealth,  stringing along keywords in the process as I speak, I mean, write. Anybody knows that the key to proper SEO is the proper keywords — even if you never heard of SEO before and think it might be some hidden organization like the MAFIA that so happens that no one decided to tell you about. It is how your buyers find you. It is the first things I learned about when I started swimming in the beautiful waters of web marketing. Optimize for the best keywords, and you’ve pretty much created an umbilical cord from the bank.

Here are some great links that show you the best keywords for your vertical:

Word Tracker

Seobook Keyword Suggestion Tool

Yet, how important are keywords for viral marketing? It is still significant to determine your top keywords for your brand or site, even though your main goal is not to appear in the organic results. In determining your best keywords, you know, who to look for in Web 2.0, and where to look.

For example, if you were searching for blogs to comment on in blogsearch.google.com — you need to know what search terms to use. If you have a financial blog you want to do some blog marketing for, are you gonna use the word “financial”? Are you looking for people who want money advice or give money advice? Then you could probably use “money matters” or simply “money”. Do you have a real estate blog and are offering advice about how to avoid foreclosure? Keywords obviously would be “avoid foreclosure”, or even “losing my home.” Or maybe you are offering a business opportunitiy. Be creative. You could even use the word “broke” to look for people that are in dire need of money and are blogging about it.

You could also use a search term strategy for Q and A sites such as Answerbag and Yahoo Answers. People ask questions in many different ways, so for example, if your site is about events, and you want to invite people to view/post events on your site, don’t limit yourself to “events.” Use phrases such as “what to do”, “where to go”, and add several places after the keyphrases, for some variation. Then you would use “what to do in New Jersey”, or “what to do in Los Angeles”. You could even use the word “bored with nothing to do” to capture bloggers that are looking for new exciting events to explore.

Keywords are the map to your target demographic! Be creative, use several possible ones. Search engines are meant to be used and abused. Be sure to record the search terms you use so that you don’t end up doing the same searches again and again.

Now turn the key and open the door to conversion. 🙂

web 2.0

Web 2.0. When regular non-net-addicted people hear the words Web 2.0, usually it’s met with a frown of confusion or a cocky smile. “Yeah, Web 2.0. I’m all around it.” or “Web 2.0? Is that a kind of software?” This term developed as an umbrella term that means nothing and everything. It means the social part of the internet.

If it was a part of the house, it would be the living room or the patio. If was the part of the body, it would be the mouth. Web 2.0 is simply that part of the web that is largely user controlled more than anything else. Blogs. Message Boards. Forums. Social Networking Sites. Social Bookmarking sites. User-generated video sites.

Now more than ever, power is bestowed to the user. I am empowered to publish with one click with a blog. I am empowered to express my opinion in a message board. I am empowered to comment in whatever tonality I prefer in a news article in a news forum. I can make myself known in the identity I chose in a Social Networking Site. I am free to choose my favorite site and make it known to others in a Social Bookmarking Sites.

What is interesting with the title is the word “unseen.” Yet it resonates true in our society today. I think less than 1 in 10 people know what web 2.0 is, let alone care, but the more interesting thing is the fact that Web 2.0 actually matters.

It is the most popular social lounge next to Starbucks – and gives you more benefit than that all-important kick in the head that caffeine brings. If you are a business owner, it is a fast way to communicate with the consumer and build your brand, if you are an individual artist, it is the fastest, cheapest way to get your music out there.

Think of how many Indie artists have leveraged myspace in order to get people to listen to them, and eventually attend their shows. If you are simply an expressive individual needing some online company – there are online communities everywhere – within groups in social networking sites like facebook, myspace, yahoogroups, etcetera. If you are a blogger it is a certainty that there are a community of bloggers out there blogging about your theme – whether it be niche or mainstream.

To put it in simple, concrete terms, getting involved in Web 2.0 is creating a blog at WordPress. Commenting on other blogs. Connecting with your friends on facebook. Digging a relevant news story at digg.com to share the news piece to others. It is going on forums like Yahoo Answers, Topix.net or Answerbag.com, sharing what you know, and allowing other people to help you out with a question.

Why get involved?

In Asia alone, 3,733,783,474 people are online. This is 56.5% of the world population. This is an interesting statistic since most of the control of Web 2.0 actually originates from the United States. In North America, 334,659,631 people go on the internet – roughly 5.1% of the entire population. (source: http://www.internetworldstats.com/stats.htm)

Roughly 10 percent of the world’s population – that is 627 million people, have shopped online at least once. This information is from a study done by AC Nielsen in 2005. That was three years ago. Can you imagine the numbers today?

According to Technorati, a widely popular internet community, there are currently about 50M blogs. 175,000 new blogs are being created everyday. Blogs are being used for all sorts of occupations in all sorts of disciplines. Blogs have been used to share knowledge, promote a person, product or service, or even get help.

In ourukrainianjourney.blogspot.com – a mother of an adopted Ukrainian boy seeks financial help for her new child’s needs. Even Martha Stewart is reachable via comment and click. Aside from this, the unstoppable growth of the information which cannot be recorded as it occurs on tangible books, is recorded in the blogosphere.

Web 2.0 has infiltrated the SEO/SEM and Web Development industries as well. Such web development companies as Meteorsite, a los angeles based SEO and Web Development company are developing web 2.0 applications and using web 2.0 designs in their websites. Now the industry terms SEO and Web 2.0 Marketing are almost inextricably linked, with Web 2.0 being the marketplace and playground for SEO practices.

Message boards are affecting our opinions more than ever. There’s various forums where people can seek help in every field of work or field of interest – like Ehealth forums and Elancetalk. Omigli.com is a great search engine where you can type in any keyword and find a chunk of message boards about any topic.

And finally, getting on the bandwagon of Web 2.0 is important because of the viral nature of Web 2.0. Hence you have the terms viral marketing, word-of-mouth marketing and guerilla marketing. If you post anything funny, sexy, or pyrotechnic on YouTube for example, (the three main baits of marketing) on the net, you’re bound to get at least a thousand hits.

Digging a news story on digg.com puts it out there for other surfers to quickly find. Several companies have taken the viral route in marketing and advertising. Check out a collection of funny viral ads at funnyplace. Now anybody can be a star on YouTube – and potentially be unraveled talents if ever that wandering producer hits you up and takes an interest.

Creating a buzz about yourself or your product is simpler than going to an ad agency and paying big bucks, and might even have more profitable returns.

Now that you’re convinced (I’m claiming this) that Web 2.0 is the way to go, how do you start? Start putting your favorite keyword and adding “blog”, “forum” or “messageboard”. Go to Google Blog Search and start reading up on your favorite blog topics. Leave a comment. Spark a discussion.

Start by leaving a comment here! Socialize to your heart’s (or finger’s) content. Jumping on the bandwagon has never been so beneficial, and enjoyable.


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Hello sneezers and infecters. The Viral Trolls post is quite a success – I’ve now got bragging rights to the top one spot for the keywords “Viral Trolls.” Apparently, people throw around the troll word all the time, but have not really talked about it much in a single post. Yay, I got the top one spot. It’s not the most profitable keywords in the world, but it does allow me to brag about it in this itty bitty blog.

What I’ve chosen to write about today is to give some “DoFollow” help to viral blog commentors out there. The “revolution”, or “phenomenon” how over you want to call it has been going on for a year or more. So we can move on to why turning your blog into a “dofollow” is utterly profitable and why you should link from “dofollow” sites – let’s see what Wikipedia says about “nofollow” and what it is exactly:

“nofollow is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring in the first place. The concept for the specification of the attribute value nofollow was designed by Google’s head of webspam team Matt Cutts and Jason Shellen from Blogger.com in 2005.”

“Nofollow” was initiated to fight spam, yet it has affected decent backlinkers and blog commentors as well. Luckily for us we have a choice, as there are more “dofollow” sites emerging, where you can actually be rewarded for your linking efforts.

If you have SEO for FIREFOX you’ll notice that some links are actually highlighted in red — these are “no follow” links — meaning the search engine spiders crawl over them like they don’t exist. Blog comments on “nofollow” blogs usually have a purely viral effect. It could still drive traffic to your site though — in a viral way — somebody clicks on your link and finds your site.

Another way to find out if the link is no follow is to press control + U while you’re at the page in question and search for the words “no follow” on your page’s source page. (does that make sense?) It’s gonna look like a little something like this:

no follow

I actually did some research as to how to make my own blog a “dofollow” blog. I’d love to get a barrage of comments. (Come on, who doesn’t like attention? Even if it is virtual.) It entails getting a plug-in.. I currently cannot use this plugin as of the moment, having a free blog on wordpress.com — but this will be coming soon once I pay for outside hosting — a promise to myself and my readers. Here are some sites that offer wordpress.org hosting. Hosting your blog on another server has a lot of benefits — one among them is being able to join the Do follow revolution. Another is being able to install plug-ins, and some widgets that actually only work on wordpress.org (one of them is Blogrush – the traffic driving widget).

Some hosts:
DreamHost
MediaTemple
Blue Host

For a complete list of hosting services check out wordpress hosting .

Well the obvious question now is, apart from making my blog a do follow blog, how do I find dofollow blogs, forums and etcetera to link from? Where is dofollow web 2.0? A little skittle around the web for dofollow resources actually proved to be very productive. I actually posted a question on digitalpoint forums and asked how to get high PR links without spending a lot? Apparently, I end up answering my own question.

Do follow search engines. Type your keyword and find only dofollow results.

The best one garnering from the feedback of many is Backlinkspot
Some others are
Commenthunt
Ezbusinessneeds

One personal favorite is W3ec . The interface is very revolutionary. (If you check it out you’ll see what I mean.)

Here are some more great links:

21 Dofollow Social Bookmarking Sites
. Bookmark your way to the Pagerank you’ve always dreamed of!
Sites that really do follow. Dofollow directory.
Do follow blog community. Like blogcatalog or technorati, only these is exclusively for bloggers who follow. Did you follow me?
Do Follow Blogs. Another do follow blog directory.
List of forums that allow “do follow” signature links
Sign your way to link juice.

Backlinking has never been so rewarding, and having too many comments never so accepted. If they say you have something to say about everything, maybe you should be saying what you say in do follow blogs.

Hope this helps you. Spread the virus.


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I’ve stumbled upon several great tools for viral marketing that could make your business of spreading good disease much easier, and much more fun. These sites don’t seem to be that prominent on the net, which kind of surprises me.

First site I’d like to present is Cocomment , a community site for people who just seems to have opinions about anything and everything in the blogosphere, in short, blog commentors. I used to track my blog comments through google docs (in my opinion the best thing since sliced bread) , copying and pasting the URL. Cocomment automatically submits your blog comment to your account as a part of “My Conversations” and lets you know if there are any follow-up comments. You can easily join groups with similiar interests and join in the fun comment exchange. Saves the time of seperately looking for blogs and related discussion to your interest. You can also tag your comments so that other interested parties may find it more easily. You also get an rss feed of all your blog comments.

cocomment

What about forums and message boards? As we probably all know already, this is a great way to increase web presence, mingle, and generate traffic to your site. Omgili is simply a message board search engine. Just enter your keyword and find a gazillion related boards and forums. They also have a buzz widget that you can download to your site. Just enter any string of keywords and discover and compare just how much buzz has been generated on your keyword the past few days.
omgili

Lastly, the Seo Book Keyword Research Tool . This is a great way to find related sites to your keyword. Get a page with links to the news forums, product review sites, blogs, technorati links, answer sites and more related to your site.

seobook

Any thoughts and additional tips are welcomed. Isn’t web 2.0 a great thing?


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Just how much do bloggers blog about viral marketing? I was just curious and I looked around for any site that would give me the info — technorati has this trend graph easily pastable onto any blog post. It seems that the technorati blog buzz about viral has increased in the past few months. People are picking up.

‘Posts that contain Viral Marketing per day for the last 30 days.
Technorati Chart
Get your own chart!

Viral marketing, buzz marketing and guerilla marketing are terms that are commonly interchanged, let’s see what the buzz is on buzz:
Posts that contain Buzz Marketing per day for the last 30 days.
Technorati Chart

Wikipedia’s defintion of buzz marketing:
— is a reference to the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner. Word of mouth is typically considered a face-to-face spoken communication, although phone conversations, text messages sent via SMS and web dialogue, such as online profile pages, blog posts, message board threads, instant messages and emails are often now included in the definition of word of mouth.

Well what’s the green on guerilla? Sorry I couldn’t think of any other word that started with the letter “g” that meant buzz. Well since technorati’s color is green — then it’s the green on guerilla.
Posts that contain Guerilla Marketing per day for the last 30 days.
Technorati Chart

Wikipedia’s take on guerilla marketing:
“Guerrilla Marketing” was coined by Jay Conrad Levinson in his popular 1984 book Guerrilla Marketing, as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. The term has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods generically.

The charts look pretty similar – with viral marketing taking the lead. Seems that this term is more commonly used. Let’s have some fun. I was also curious to find out — are technorati bloggers funnier or sexier? Maybe both?

Posts that contain Funny per day for the last 30 days.
Technorati Chart

Nothing funny about that graph. The next chart is slightly sexy though. See all those sexy lines?

Posts that contain Sexy per day for the last 30 days.
Technorati Chart

Sexy wins by a curvy landslide! So that’s our technorati blog buzz for the day. What do you think?


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It’s a girl!

April 10, 2008

At last, this blog is born. I have been ruminating over getting a blog for a while and actually lost sleep over what it’s title is going to be. I thought about what it could be about. What else but what occupies a lot of my time – web marketing – specifically viral marketing and backlinking, writing, God, and life.

I was literally up all night thinking of a blog title. By no means is this a simple feat. The blogosphere is inhabited by gazillions of blogs, and to stand out is like trying to blow into cold air and make huge clouds. I opted for the simple title — Wonder Abby. Because I’m Abby and I wonder. Haha.

Some of the titles that actually crossed my mind is

The Web Marketing Junkie. I actually find an abandoned blog with the same title. So, that’s not an option.

Confessions of a Web Marketing Junkie. Really, just about everybody is confessing these days.

The Abby Copuyoc — This would be funny because most people don’t really know who Abby Copuyoc is. It’s just nice to have “the” before my name. Makes me feel important.

The Abby — same concept.

Intern-alizations. I started out in Web Marketing as an Intern, and I thought it would be funny. After all, life is a big internship, and when we die we know when we get the job. It’s also a whiplash to this boss I had kept on calling me “intern” when he hired me as an assistant. You challenged me though, I’ll never forget you.

The Web Marketing Intern — same concept. I have been in web marketing for quite some time now though and have learned a lot, so I don’t want to be forever tagged as the Intern. Just some serious self-deprecation going on here.

Simply Abby. Simply boring.

Web Two Point – “Oh”. Play of words. But, what’s the point?

I caught a cold – a play on the idea of viral marketing. Kinda cheesy.

The missing link — since I deal mostly with links. But this kind of narrows the blog down into links, and I don’t want that.

That’s about the list that played in mind for 2 hours. I woke up in the morning and punched in “blog titles” in google and I found that blog titles really do make a huge difference. I don’t know if it’s normal to lose sleep over it, but it’s probably normal to lose traffic over it.

Here’s an interesting article:

What do you call your blog?

Apparently, I’m not the only one who lost sleep over the matter. Blog titles are like headlines for news reports. It may or may dictate the length of stay of your reader, or even if they stay at all. I imagine that my blog title will still change. I cannot predict the flow of this blog.

If you have any suggestions for blog title improvements, let me know!

I am excited about this blog. There you go!

Talk to you soon. \

Talk to you soon. Am so excited!!!


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