Keywords — The Key!

September 16, 2008

It’s just about fall in Los Angeles, and yes, we Angelinos go through that schizophrenic time, wearing summer dresses with boots, stashing coats in our cars while we wear flip flops, and carrying foldable umbrellas in our purses just in case. 🙂 To online marketers such as I, seasons are merely dates. The Net is un unstoppable vial of wealth, waiting to be unlocked, just as long as the right resources are tapped.

What I’m gonna type about today, is keywords, the key to unlocking that wealth,  stringing along keywords in the process as I speak, I mean, write. Anybody knows that the key to proper SEO is the proper keywords — even if you never heard of SEO before and think it might be some hidden organization like the MAFIA that so happens that no one decided to tell you about. It is how your buyers find you. It is the first things I learned about when I started swimming in the beautiful waters of web marketing. Optimize for the best keywords, and you’ve pretty much created an umbilical cord from the bank.

Here are some great links that show you the best keywords for your vertical:

Word Tracker

Seobook Keyword Suggestion Tool

Yet, how important are keywords for viral marketing? It is still significant to determine your top keywords for your brand or site, even though your main goal is not to appear in the organic results. In determining your best keywords, you know, who to look for in Web 2.0, and where to look.

For example, if you were searching for blogs to comment on in blogsearch.google.com — you need to know what search terms to use. If you have a financial blog you want to do some blog marketing for, are you gonna use the word “financial”? Are you looking for people who want money advice or give money advice? Then you could probably use “money matters” or simply “money”. Do you have a real estate blog and are offering advice about how to avoid foreclosure? Keywords obviously would be “avoid foreclosure”, or even “losing my home.” Or maybe you are offering a business opportunitiy. Be creative. You could even use the word “broke” to look for people that are in dire need of money and are blogging about it.

You could also use a search term strategy for Q and A sites such as Answerbag and Yahoo Answers. People ask questions in many different ways, so for example, if your site is about events, and you want to invite people to view/post events on your site, don’t limit yourself to “events.” Use phrases such as “what to do”, “where to go”, and add several places after the keyphrases, for some variation. Then you would use “what to do in New Jersey”, or “what to do in Los Angeles”. You could even use the word “bored with nothing to do” to capture bloggers that are looking for new exciting events to explore.

Keywords are the map to your target demographic! Be creative, use several possible ones. Search engines are meant to be used and abused. Be sure to record the search terms you use so that you don’t end up doing the same searches again and again.

Now turn the key and open the door to conversion. 🙂

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