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Yahoo Answers is one my favorite social media tools — with Answerbag and Askville coming in second. It posts questions and answers to anything under the sun you can imagine — from apples to zebras. Indeed it is a great way to build traffic — but has more viral then SEO benefits. Yahoo Answer links are “nofollow”, yet don’t be so quick to dismiss it as a great marketing tool. Punch in your most relevant keyword on the search field and be sure to search open questions.

Why Yahoo Answers is great:

It is marketing to people who are already looking for you. If your website was an actual store — then they have already knocked on the front door. Answering won’t be imposing your product on them, it will be presenting a solution to a problem.

You can answer as many questions as you want. Just be sure not to be “spammy” and always assume the persona of someone who’s out to help people (which are you are doing really). Leave a link and be casual about it. Don’t overdo it though, Yahoo Answers can and will suspend abusers who overpost and are too candidly promoting themselves. Yahoo Answers can be a friend, but can also be a very bad foe.

You can be anyone, anywhere. I am talking about Avatars (in Yahoo Answers I am a brunette in Hawaii). Well this one doesn’t have any viral benefits, but it’s fun.

Search engines love Yahoo Answers. When you plug-in a question on the Google or Yahoo search field, more often than not a Yahoo Answers page will come up.

You earn points every time you answer a question. What are the points for? Just like in “Who’s line is it anyway?” the points don’t matter. But it does give you the freedom to ask a question. You earn 10 points for getting “Best Answer.” Having the “best answer” is a nice little pick up in your day, not only that it could also mean higher chances for traffic and conversion.

And lastly, for the simple reason that it works! It has worked in increasing traffic to several clients I’ve worked with in the past.

So that’s my tribute to Yahoo Answers. Maybe I should post the friend or foe question on the site. What do you think? Is Yahoo Answers friend or foe? 🙂

Apologies to the blogosphere and my readers, it is quite a big crime not to post in two straight weeks, been inundated with several personal and career tasks, plus my brother visited from Philly. Excuses, excuses, I know. Learned much in the past couple of weeks. The only way to really learn viral is to ride on the viral tidal wave and surf and surf!

Apparently online surfing is much easier for me than actual surfing. Went surfing in Santa Monica Beach this past weekend and I barely saw a wave coming when I decided to back off enjoy the cool wind lying face down on my towel, and be a total girl and cheer on the guys as they embarked on the whole new world of riding the cool ocean waves. Water was freezing, I didn’t freeze to death, but I froze enough to want to back off.

Personal updates aside, I want to talk about viral video again — I bring up this topic so much because the explosion of viral video interests me — in how it plays such a big part in viral marketing, the kind of attention it gets (in the form of hits) and how different companies have leveraged user-generated video sites like youtube, viddler, metacafe and google videos put some spotlight on a person, service or product. I’ve found a lot of interesting viral videos — ones that have redefined what they could be used for. There really is no limit — after all, viral video is for us, by us. Many are called, few are chosen though. Posting a video on youtube doesn’t always translate to hits.

What weird purposes have driven people to use viral video? And what has generated a lot of traffic?

1. Communicate with the president. This is a video of literally a throng of Filipino prisoners telling our beloved president Gloria Arroyo to wake up from political slumber and start addressing the real problems of Filipino people.

2. Defend the case of religion. Religion has been getting a bad rap, something meant to be a boon but has been perceived lately as a society bane. Really, you’re not that original if you say that “religion is the root of all evil”. I personally think that my spirituality is an indispensable, inextricable part of me. Don’t be mislead by the sexy picture — it’s a cover to grab attention that has nothing to do with the content. I wish they didn’t have to mislead the viewer though. It is great to be socially relevant without having to use a sexual bait.

3. Apply for a dream job at Disney. Watch the video and learn. Resumes are so last century.

4. Publicly apologize. No apologies for this viral video purpose. Remember Kramer’s (of Seinfeld) big faux pas at his comedy club stint? He said sorry — how many hearts he won back I don’t know, but this video merited 1,686,941 hits so far since November 2006.

5. Lastly, and my favorite one — is to edify women. Too many videos use sex (usually in the form of the female anatomy) to sell, to catch attention. Why don’t we use viral video to inspire and lift up for a change? “I am a woman. Look at me. Get to know me. To be known is to be loved and to be loved is to be known.” Check out “Woman at the Well.” This is a contemporary oral interpretation of the Samarian woman at the well that Jesus spoke to in the bible.

The possibilities for viral video is boundless. Find any interesting videos lately?


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I watched Be Kind, Rewind last Sunday, and I was surprised to see that this Jack Black movie actually had a lot of heart and good content. In the beginning of the movie I was not really amused to see the usual stupid-jackass-dumb and dumber type of jokes, but as the movie progressed, I found myself engrossed, and thinking about how this flick was actually a “viral marketing” flick — a classic example of how a business can go viral — how a business can become successful through word-of-mouth.

The movie moves around “Be kind, rewind,” an old-fashioned, yawn-inducing video store that barely gets customers. They even do some “guerilla marketing” and start painting graffiti on a wall under a bridge, claiming to have caught other taggers doing it when intercepted by the police. This move, a viral stunt that may be perceived as drastic, does not work.

Jack Black gets caught up in electrical wires and gets “magnetized.” (watch the movie to see how this happens) He goes to the store and erases all the content of the videos. They find this out when a depressive, crazy customer comes back and says that her Ghostbuster tape is empty. They come up with the ingenious idea to actually shoot the film and record on the ghostbuster tape, and have the customer think that that is the real ghostbuster movie. More customers come in and they are demanding movies, so Mike and Jerry do all they can to improvise, to fill in the blank tapes and keep business going – afraid of revealing the “tape erasure” to Mr. Fletcher, the owner of the video shop. See the trailer below so you have an idea of what I’m talking about:

The beautiful thing about the success of the Be Kind Rewind video shop is that it started from an innocent idea, meant to cover up a store anomaly. Mike and Jerry become an accidental production house and people end up loving their stuff. What cannot be missed here is that it all started with an ingenious idea. The put a name to the still nameless act of doing “a-la-carte” moviessweded. Who cares if it’s not a verb?

It spread like a virus on the small town of Passaic, New Jersey, and before you know it, they are being visited by enthusiastic patrons from as far as New York. What is interesting is that the act of making movies as requested, of putting the actual customers in the movies, is the same formula that online landslide successes that is used by youtube, digg and even wordpress. Power to the user. Power to the people. The users determine content and they are included in the content. Censors actually shut down the Be Kind Rewind “sweding”operation in the movie — the same way that user-generated sites are commonly set out to be manipulated by the internet giants. But they fight, and create their own movie. For us, by us. Written, produced and directed by the “Be Kind Rewind” community, it is a smashing success. Rightfully called smashing, because the building is “smashed” (destroyed) afterward.

The sweded video is the viral video. It was loved by the community in the movie with the same reason we are in love with youtube — we are part of it. We say what we want. We dictate content. Perhaps this is a point of reflection for viral marketers and web 2.0 ‘ers out there. If the consumer or customer is involved, and it is about them, and they have a say on what goes in your service or product — there is a greater chance that your product, service or idea will be bought.

Whether you are into viral or not, check out this movie anyway. Watching ghostbusters being remade by Mike and Jerry with hilariously funny techniques is worth it.


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It’s a girl!

April 10, 2008

At last, this blog is born. I have been ruminating over getting a blog for a while and actually lost sleep over what it’s title is going to be. I thought about what it could be about. What else but what occupies a lot of my time – web marketing – specifically viral marketing and backlinking, writing, God, and life.

I was literally up all night thinking of a blog title. By no means is this a simple feat. The blogosphere is inhabited by gazillions of blogs, and to stand out is like trying to blow into cold air and make huge clouds. I opted for the simple title — Wonder Abby. Because I’m Abby and I wonder. Haha.

Some of the titles that actually crossed my mind is

The Web Marketing Junkie. I actually find an abandoned blog with the same title. So, that’s not an option.

Confessions of a Web Marketing Junkie. Really, just about everybody is confessing these days.

The Abby Copuyoc — This would be funny because most people don’t really know who Abby Copuyoc is. It’s just nice to have “the” before my name. Makes me feel important.

The Abby — same concept.

Intern-alizations. I started out in Web Marketing as an Intern, and I thought it would be funny. After all, life is a big internship, and when we die we know when we get the job. It’s also a whiplash to this boss I had kept on calling me “intern” when he hired me as an assistant. You challenged me though, I’ll never forget you.

The Web Marketing Intern — same concept. I have been in web marketing for quite some time now though and have learned a lot, so I don’t want to be forever tagged as the Intern. Just some serious self-deprecation going on here.

Simply Abby. Simply boring.

Web Two Point – “Oh”. Play of words. But, what’s the point?

I caught a cold – a play on the idea of viral marketing. Kinda cheesy.

The missing link — since I deal mostly with links. But this kind of narrows the blog down into links, and I don’t want that.

That’s about the list that played in mind for 2 hours. I woke up in the morning and punched in “blog titles” in google and I found that blog titles really do make a huge difference. I don’t know if it’s normal to lose sleep over it, but it’s probably normal to lose traffic over it.

Here’s an interesting article:

What do you call your blog?

Apparently, I’m not the only one who lost sleep over the matter. Blog titles are like headlines for news reports. It may or may dictate the length of stay of your reader, or even if they stay at all. I imagine that my blog title will still change. I cannot predict the flow of this blog.

If you have any suggestions for blog title improvements, let me know!

I am excited about this blog. There you go!

Talk to you soon. \

Talk to you soon. Am so excited!!!


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